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Delivering fresh blog content on demand

writers block wont be a problem any moreWhilst many Internet marketers still say that ‘the money is in the list’ there is strong evidence to show that fresh, useful and above all high quality content is just as, if not more important if you want to be successful at making a living online.

And of course blogging and list building aren’t mutually exclusive and can work hand in hand to help you extend your reach and interact intimately with your readers.

It is this concept of fresh content that I want to talk about today. Recently we looked at how, for a business blog or at least one you hope to make money with, you really need to stay on topic.

Doing that is sometimes easier said than done however and you wont be long into your blogging career when you experience the dreaded writer’s block or hit the wall for the first time.

This is where your beloved readers come in.

Here’s one trick (professional writing technique) you can employ to give you inspiration for tens if not hundreds of blog posts.

Open up the admin area of your blog and at the same time open up notepad or your favoured word processor and have them in side by side windows.

Now simply scroll down your comments list in the back admin area of your site and either copy and paste the title of each comment or type a sentence that captures the essence of the subject that each comment is covering.

Make a new line for each comment and capture something unique about each one. Even if there are 20 comments on one post, there’s probably 20 different views or opinions there.

Once you’ve completed that, open your cpanel area and go to awstats or whatever stats program you use or your Google analytics account and look under Site Search.

Now scroll down to where it says “Search Key Phrases”. This is a goldmine of information and a great source of inspiration for any blogger. Click the link that allows you to open the full list of Search Terms and copy and paste this into your notepad file.

You now have titles and subject matter for possibly hundreds of blog posts. Start writing the posts right there in the notepad file, starting under each title.

Not only is this a good source of inspiration, but it also guarantees that you are talking about the exact subjects that your kind of reader wants to know about.

Get to it!

Meantime if you need any help with anything WordPress related or to do with blogging, social media and /or doing business on line, as always just give me a call on 07939 149103 or drop me a line. Happy blogging!

Photo thanks to: Haris Awang via Compfight, cheers Haris nice work!

Do you Like pina colada and getting caught in the rain? Big Freebie Friday alert!

facebook and twitter are powerful, but you must have a power user strategy

If you do, do you get upset when pina colada and getting caught in the rain doesn’t like you back?

Do you spend your most precious moments with pina colada and getting caught in the rain or are you just tweeting and fb-ing about pina colada and getting caught in the rain?

What?

Well that intro got rid of all the sane people, so its just you and me; so let me tell you about a funny experience I had this week with facebook.

First off, if you look for me there… its blank (true representation some would say), quite frankly I don’t like it very much. When I say “like” I mean “like” in the true sense of the word (to enjoy, be pleased by).

However, I do have a business page up there for 4donkeys, because I don’t dislike it that much that I can’t see the business benefits of being in front of a potential 800,000,000 people and I certainly don’t have any problem in creating and managing such pages for my clients. I just don’t want to share my entire existence with 800,000,000 people on a personal level, imagine the expense for birthdays and such!

So if I “Like” a page or person on facebook I am somewhat naively actually liking them, again in the Oxford English way…are you following me?

This is where it gets strange, because there is also a specific facebook definition of the word “like” and its different from what you might think. Here it is straight from the horses mouth:

“When you click Like on a Facebook Page, in an advertisement, or on content off of Facebook, you are making a connection. A story about your like will appear on your Wall (timeline) and may also appear in your news feed. You may be displayed on the Page you connected to, in advertisements about that Page, or in social plugins next to the content you like.

Facebook Pages you like may post updates to your news feed or send you messages. Your connection to the page may also be shared with apps on the Facebook Platform”

So to like something on facebook is much more about you than it is about the item you “liked”, its a way of associating yourself or business with another person or business and possibly spreading the word about your stuff to their contacts and vice-versa.

Its the vice versa bit that has rocked me a bit this week.

After joining a group on linked in, I added a link to the 4donkeys facebook page to a comment stream.

After that I was inundated with messages saying that so and so would like my page if I liked their’s first!

Bizarre behaviour I thought; why would I just like something in order for that something to like me back?

There was even a comment on the linked in group from someone who had been getting abuse from “likers” because they hadn’t liked them back quickly enough!

The main reason for this post today is to point out the abject futility of this kind of social media abuse and to point you to an amazing FREE resource I am sending to my email subscribers tomorrow in the Famous Friday Freebie email.

Its way too easy to get sidetracked by social media. Look at this tragic story.

If you are using social media for business (really) and not just wasting your life on it, you need to have a strategy.

Tomorrow’s Famous Friday Freebie is my brand spanking new: Social Media Power eBook. Here’s a slice of the introduction to give you a flavour of what it will do for you:

for a social media site to serve its purpose, one must know how to use it properly. Take note that social media is a double-edged sword. If wielded correctly, it can propel your business upwards. If used wrongly, the effect can be the opposite.

And that is why we offer you this eBook. In this eBook, you will find 200 unique and useful tips that will help you make use of social media in the most effective way possible. With this eBook, you will be able to use Facebook, Twitter, and Youtube as effectively as successful businesses do.

The eBook is now available to buy, but if you are on my email list by 2.00pm UK time tomorrow (14.00 BST Friday 3rd August 2012), it will be arriving in your in-box for FREE.

You can also look forward to receiving amazing Freebies like this every Friday from then  on.

Sign up here, or at the box on the right hand side of the page. You’ll also receive my BIG FREE web success pack for signing up!

Photo thanks to Christy via Compfight, cheers Christy!

How to have a Productive Website

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A lot of people forget that their website is a business marketing tool and that it isn’t the end in itself.

When you get to the office in the morning you wouldn’t dream of digging in to the programming code of your bookkeeping software to make it look or behave a little bit different or unscrew the back of the coffee machine to try to improve its performance.

As business people we somethimes take our eye off the ball and start to fart around with stuff that just isn’t helping us to be productive.

I love this short film of sculptor/artist Tom Sachs from the TheSelby which is another inspirational website for you to waste spend useful time on during your working day.

The main message for me from this film is to spend as much time as possible on your actual work, the business of creating whatever it is you create.

Even when he is working on a component he knows the likely “man hours” associated with this task. And whilst he is engaged in that task he says he is meditating on what that task actually means and where it fits in to the overall plan.

This is a very mindful way to work and we could all learn a lesson from him.

When working on a client’s project I am also aware of the man hours associated with each task. For example, yesterday I was installing and configuring a membership site plug in for a website I’m working on.

Because I know what to do and how the plug in works and where to look for help if I need it, I can confidently estimate my time and therefore be as productive as possible.

If my client had tried to do this work by herself, the time requirement would essentially be open ended, as there are so many blind alleys you can go down and so many errors that can be incorporated into the installation and configuration of a job like creating a membership site.

Worst of all she would have been using her clients as guinea-pigs to test whether or not her work was good enough. You only get one chance with clients on a membership site, so errors are not acceptable. People rightly get very touchy about their information being mis-handled by a business website.

So my message for today is to follow Tom Sachs’ example, be mindful, be creative and above all be productive.

Give me a call on 07939 149103 or head over to my maintenance page for all of your fiddly website issues and use your own valuable time doing the amazing stuff that you do.