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5 essential steps to make your blog a success

learn the 5 essential steps to starting a successful blog

Lets say you’ve decided to start a blog to help get the word out about your business, art or philosophy on life.

You’ve got some decisions to make about where your going to do that. By that I mean what blogging software/platform are you going to use?

Where will this be hosted? Will it be a free blog at blogger.com or WordPress.com, or will you have it hosted so that you can have a greater control over its look and it’s destiny should anything go wrong at these 3rd party free blog providers.

No matter where you blog, or what you decide to do with your blog, there are some ‘must do’ steps as follows:

  1. Make sure you’ve configured everything correctly. There’s nothing worse than having done 99% of the work, only to be let down by the final 1%. To ensure you’ve got the best fighting chance to get the best attention for your blog, you should fill in everything that you can. This includes any profile settings, and in the case of WordPress, any plug-ins or other information that needs to be completed – many plug-ins and themes require some work to make them usable.
  2. Pick a design theme and stick with it…at least for a few months. Radical design changes can upset your readers, especially if you haven’t alerted them to this in advance. Changing your design theme in WordPress is a breeze. Making your blog stand out from the rest is a major step in retaining traffic. More importantly, if you make it yours, the you’re more likely to work on it more often. Changing away from the default theme in WordPress has other benefits as well. Although the default theme is rock solid and very customisable, it does make your site look like just another WordPress blog. Another thing to consider is that if you update your WordPress software to the latest release, this can sometimes break or delete any customisations you have made in the default theme, as quite often the theme itself is updated with new versions of WordPress.
  3. Write some content. Try to write 5 or 10 blog posts in advance before you tell anybody that you are blogging. This way when people start to turn up, there will be a good amount of valuable content ready for them to read and to make sure they return you should plan a blogging schedule.Tell your readers what this is right on the front of your blog if you want. This will keep you accountable not just to your readers but also to yourself. If your goal is to build a strong following, then I suggest you try to do a lot of writing at the front end of your project. Daily posting isn’t too much if you can manage it; its certainly what I try to do here on 4 donkeys. You can scale back later when you have a bigger archive of material for your readers to engage with.
  4. Promote your content – once you’ve got a nice stock of content up start promoting your blog. Consider using your posts on article sites, get active on related forums and share your wisdom and of course links back to your blog. You’ll get more traffic if you diversify, so remember to add your site to bookmarking sites and make good use of social media to spread the word – and, encourage your readers to do so too.
  5. Be authentic; if you don’t know it from experience, don’t make out that you do. It doesn’t mean that you cant write about it, but its better to speak from experience and its better to be just you, don’t try for any fancy image or to change your personality into something you are not. By saying it from the heart, you will be more encouraged to continue when you start to get positive feedback from readers…and if you are genuine…you will get feedback.

Blogging, ultimately, is about making connections with readers and will help you to build a reader base to discuss your work and share your ideas with. It allows you to express yourself, make valuable contacts and to showcase yourself as the expert you are in your field.

Photo today thanks to:  Adam Tinworth via Compfight; keep clicking Adam, cheers.

How to sell your eBook securely

sell digital content securelyRunning a business on-line seems like the easiest thing in the world and it actually is…until the Monkey Mind starts to play around with your dreams.

You’ve spent weeks writing and formatting your new eBook explaining your philosophy on what you do and you have an eager list of customers just waiting for you to let it out into the world.

Setting up a page in your wordpress site to sell the book couldn’t be easier, you’ve built a page before so that’s OK, you’ve uploaded a file before so that’s fine too. You’ve even designed and embedded a Paypal button before so whats not to like about this situation?

You are minutes away from becoming a published writer and you know that your readers are going to love it and that they will be itching to get their wallets out to get their hands on a copy of your latest thinking…wooo..hoo lets go!

Its about now that the Monkey Mind kicks in to stop you dead in your tracks:

What’s to stop the first buyer sharing the location of the download page with an online forum and for thousands of copies of your eBook to go out into the world for free?

Answer: nothing.

Although most people are honest it only takes one to do this to screw up your income potential and of course just sharing it with a couple of friends is OK isn’t it?

Well that kind of trouble is over.

By using this cool wordpress plug in you can sell your digital content securely and minimise the likelihood of unscrupulous sharing of your files. Here’s how it works:

  1. After installing and configuring the plug in you essentially have a full e-commerce store capability on your site that you can use to sell digital and physical goods simply and securely.
  2. Paypal and other payment systems are already integrated so there’s no need to configure buttons or anything like that.
  3. When you create a product on your site the location of the file (eBook for example) is never visible and the customer receives an encrypted link that doesn’t give away the file’s location.
  4. You can set the link to expire after any time period you like, so that they can’t share the link by email either.
  5. Setting up the plug in is a simple step by step process and support is second to none.

Full plug in details.

And of course if you need help with installing and configuring the plug in I can do all of that for you to.

Creating a Profitable Online Business

creating a long term profitable business is all about YOU

Over the years that I’ve worked on the web, building sites, creating blogs, building traffic, making products, publishing eBooks and selling information, there is one question that always crops up from clients, friends and colleagues; how can I make money on the web?


Today I’m going to detail my business model to you; one that works whether your business is offline or online, but this is especially pointed at those of you who want to develop a significant web based business.

What will we cover?…well let me tell you what you aren’t about to read just in case you are close to switching channels here:

We are NOT going to talk about: Read more