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Building a Responsive Email List

How to build a responsive email opt in listI’ve just uploaded my new eBook to help you to start building a Responsive Email Opt-in list.

You can get your free copy by joining my email list here

Inside this special subscriber only report you will learn:

  • The tools you need and how you can do it for free
  • How to build a High Converting Squeeze Page
  • Generating Maximum Profits from Your Squeeze Page
  • Developing Your Brand through list management
  • Segmenting Your Lists For Better Targeting
  • How to keep your list hot and responsive
  • Links to lots of free resources to make your list building easier.

Get your FREE copy of Responsive List Building Secrets here.

Why you need a blog

No, It's that way!

If you are the owner of a small business or you are an artist of any persuasion and you want to make at least part of your living from these activities, you should have a blog.

A blog is a way of getting on-line simply and economically. It looks professional and as long as you engage with the process fully, it gives your audience a very real feeling of being close to you and/or your work.

With a blog you can stay small if you want, which is the complete opposite to what you’ll be told if you go along to a business computing night class.

Staying small is good in the eyes of your audience, they want you to stay small, approachable and in touch with their world.

So even if your aspirations are to become a completely insane despot who eventually takes over the universe, you are much more likely to take people along with you if you stay small in their eyes.

Most of the people I talk to about website development either don’t blog, or have tried it and then dropped it. That’s why there are so many blogs out there that haven’t been updated for years.

Every now and then I come across a really great blog post only to find that the blogger gave up 2 years ago and that their blog just sits languishing on wordpress.com or blogger.com with a diminishing readership.

The reason for this isn’t that these bloggers have run out of ideas or something to say, its usually that they didn’t really know why they were doing it in the first place.

There can only be one reason for blogging and that is to genuinely offer help to people who need to hear what you have to say.

That’s why, on this blog I often write about ways you can do stuff on the web for free. Many people who are just starting out in a business or art project don’t have stacks of cash to spend on a web presence, so if I can shorten their learning curve in getting their blog or website up for free then I will.

Of course by helping people this way you hope that someday they will ask you to help on a paid basis, but that should never be a condition of offering the help in the first place.

By helping people in any way you can, even by showing them exactly how to do what you do, you can grow your following organically and know that the people who follow you are genuinely interested in what you do.

Look at the number of Etsy sellers who have youtube channels dedicated to showing their customers exactly how to make the stuff they already sell!

If you have genuine followers you can gradually grow a “permission” list; a list of email subscribers who will avidly read the stuff you send out to them and welcome its arrival.

Seth Godin has some really useful advice on this way of doing business here.

Photo thanks to: maistora via Compfight

List Building and Email Marketing

an email opt-in list is an impressive marketing tool

If you have something to say or sell and you want to spread the word and build a loyal following you need to build an opt-in email list.

You will have seen this on many sites; just a little box asking for your name and email address and maybe offering a free report or just a newsletter in return for these details; just the like the one to the right of this post.

If its being done properly and legally then you will usually have to confirm your subscription by clicking the link in an email you receive after signing up.

This is called Opting In to receive information from that site’s owner. Its also known as Permission Marketing (because you’ve given them permission to keep in touch) and it can be a very powerful strategy for building a loyal fanbase for your art or brand.

I’ve written a free eBook detailing all of the ins and outs of setting up and making use of this kind of website functionality and you can download it here.

Meantime if you are ready to get started building your list we have an Add-on service to help you get up and running fast and avoid all of the learner pitfalls in the process.

The service we recommend for this is called aWeber and you can go over and set up an account with them at aWeber.com. There are of course lots of great tutorials etc for getting you up and running with aWeber; but if you want to avoid yet another learning curve we can take care of all of the set up process for you as follows:

  1. Guide you through the aWeber account set-up process (we can’t enter your payment details etc, but we will guide you through this first stage.)
  2. Set up your first opt-in email list for you.
  3. Design, build and install your first email opt-in form to display on your site.
  4. Create and format your auto-reponder message from text provided by you.
  5. Upload any attachments and files you want to give away to list members at sign up.
  6. Create and format up to 10 follow-up messages from text provided by you (further messages can be added at £5 each)
  7. Test the set up and make sure everything is working correctly.

All of this for £75 (doesn’t include aWeber subscription fees)

Later once you are more familiar with aWeber you might want to add further functionality and we can help with that at very reasonable cost as follows:

  • Integrate aWeber with your Twitter Account £5
  • Integrate aWeber with facebook £5
  • Set up aWeber to broadcast your blog posts at set intervals £5
  • Design, format and send a regular e-Newsletter to your list £25 set up fee then £15 per newsletter thereafter.

If you are nervous or unsure about any of this; first of all download my FREE eBook on email marketing and/or feel free to give me a call on 01764 683461 or 07939 149103 (UK numbers) or drop me a line using the form below: