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Getting started with email marketing

Mailchimp on SkillshareMy favourite email marketing service provider Mailchimp has a brilliant new 1 hour class on Skillshare to help you get up and running with your first email marketing campaign and/or email list building project; better still…it’s free!

In this great new class you will work on your own assignment to create your first email marketing campaign. You’ll learn¬†about the basics of email marketing, setting campaign goals, what content to include, what types of email to send and how often you should send, all supported by case studies of real email marketing campaigns.

In addition to this you will also learn how to build a subscriber list, segment your subscribers to give them a more personal experience and how to write, design, send, test and analyse your campaigns.

It’s free and it’s on Skillshare here.

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