Bloggers make mistakes all the time. But most of them are easy to avoid, and even easier not to create in the first place.
As a blogger you might think that anything goes when it comes to the content of your blog posts. Well, by and large of course it’s up to you what you write, but if you started your blog for a reason, for example to promote your business or art then you might have to give it a little more thought than just doing a brain dump on the page every morning.
Mistake number one then –is not sticking to the topic of your blog. Blogs are usually designed around a theme – and the more focused the theme, the more likely you’ll attract interested traffic. Many new bloggers however either ‘cast around’ for a theme, hoping to hit on something that works, or are just scattered in general. You can see this on lots of blogs, where people talk incessantly about their bloody cats when they’ve run out of business stuff to share.
Solution – keep your posts as focused as possible on the overall topic that you set out for your blog and don’t be afraid of sharing too much detail about what you do or even how you do it with your avid readers. If anything this kind of sharing builds trust and is more likely to get you work or a following than if you keep it all secret.
No business operates in vacuum and its crazy to waste energy trying to hide your ideas from your competition.
Mistake number two – bloggers don’t spend enough time or expend enough effort in promoting their sites and driving driving traffic back to them.
Blogging isn’t just about posting content. Unfortunately, many people seem to think that ‘if they build it, they will come’ and that’s simply not true. New and fresh content is vital to your success and not updating often enough will really impact on your traffic. Most bloggers start out really well – they write lots of posts and then, it tapers off. They become discouraged, or worse, they think they aren’t doing ‘it right’. Blogging needs just as much attention as any other site, sometimes more so – and like most sites, unless you hit on something really big, you’ll find that you don’t make much of an impact at first.
Driving traffic to your site can be fairly simple though – you can do it by taking part in other sites, and using your url in your sigline, you can comment on other blogs and forums, bookmark your site and of course create a social media strategy – with wide exposure you’ll gain far more traffic than simply relying on SEO.
Mistake number three – not connecting with others in your niche. This isn’t restricted to bloggers of course, its a feature of business generally. Many owners of small businesses try to play their cards too close to their chests in an effort to protect their trade secrets.
Solution – its important to contact others in your niche, because it gives you a chance to participate in link exchanges and maybe even collaboration on projects. One of the best ways to do this is ‘mutually’ recommend one another’s sites – you can do this, quite simply, by asking the site owner to review your site, and you can do the same. That way, you’ll build a more valuable ‘link base’ for the person you’re reviewing, and though they are creating a two way link exchange with you, the review style link exchange is always more valuable.
No matter what mistakes bloggers make, or the length of time they’ve been making them for, its never too late to get things back on track. There’s always a way to fix common problems including the mythical writers block.
How do you continue to find interesting ideas for your blog?
It can sometimes seem like you’ve said it all, and just very occasionally this is actually nearly true. Most times however, its not and there are some great strategies and tools you can use to generate new ideas and exciting fresh content for your blog. I’m just about to use one such tool:
Tomorrow, I’m going to talk about how you can keep your blog fresh and come up with an endless stream of new ideas to share with our readers.
Until then, if you need any help with any aspect of blogging, be it technical or content…just give me a call on my mobile number 07939 149103 or drop me a line.