Driving social media traffic to your website is a constant headache for website owners. Trying to think up and execute clever campaigns can drain a lot of your time and energy. It's easy to over think it though and here John explains his observations on social media marketing, where what you say isn't always as important as how you say it!
In this day and age, it’s pretty clear that a website is one of the most, if not the most, important parts of your digital presence. A lot of times, it can be the first and only touchpoint you get to impress your potential customers. So how come so many websites still load funky on mobile devices or completely ignore the rules of aesthetics?
What can you do to not be that person with a weird, flash website?
It’s best to enlist the help of a professional designer. Yet, if you feel brave enough to conquer the laws of design, remember these rules.
1. Make it fast.
A modern website needs to be designed for the modern browsers. Not only does a cleaner site create a better user experience, it also…read more here
The Bitcoin beginners Guide will get you up to speed fast with all that is new the exciting world of crypto currency. In this comprehensive article and free eBook you will learn what Bitcoin is, how it works and how you can get in on the action and start building your own cache of bitcoins today!
Accepting Bitcoin as payment for your goods or services on your website couldn’t be easier.
There’s increasing interest in Bitcoin as an alternative to traditional currencies. Bitcoin is the most prominent of the digital or crypto-currencies that have sprung up in the last 5 or 6 years. And although it has had its problems, it now seems like things are settling down and that Bitcoin is becoming a viable means of exchange for every day transactions. If you need to bring yourself up to speed with Bitcoin and crypto currency, I published a long article and eBook on the subject here.
In the article I mentioned that there are 3 main ways to start experimenting with Bitcoin and by far the easiest of these is simply accepting Bitcoin as payment for your goods or services on your website. This is as simple as adding Bitcoin as a payment method, much as you would with credit cards, PayPal etc.
How to start Accepting Bitcoin as payment
To start accepting Bitcoin you will need a digital wallet to receive your payments into. Setting up a wallet is covered in the previously mentioned article too.
One of the simplest ways to get up and running accepting Bitcoin on your site is to use a payment handler such as Bitpay. To do this you’ll need to set up a Bitpay account, but this is easy and automatically sets you up with a wallet to receive payments to. Bitpay even offers a Visa credit card that allows you to spend your bitcoins in more conventional situations every day! Set up your Bitpay account here.
Website Payment Processing
The final part of the process is to add your Bitpay account to your website cart or store module. This couldn’t be easier, with many of the most popular payment systems offering a Bitpay extension for their WordPress plugins. WooCommerce and WP eStore are among the developers who offer simple integration of your Bitpay account.
Done for You for Much Cheapness
Of course, it’s easy for me to say it’s easy isn’t it?
If you’re not too sure what to do, or would just rather have a life beyond fiddling with your website, why not let me set you up to start accepting Bitcoin asap? Please see the special Bitcoin Integration offer below. And of course, you can pay me with Bitcoin if you wish!
Self Publishing, long put down as vanity publishing, has come of age. Many mainstream authors with huge readerships now publish independently.
With the ability to self publish relatively easily and for free, the internet is awash with poorly written, badly formatted and barely edited drivel.
At no other time has it been so important to know what you're doing if you are to have any chance of being noticed or taken seriously.
This article and free eBook will help you to navigate the potentially choppy waters of self publishing.
In this step by step guide you will learn how to write and prepare your book for publishing, how to format your eBook for different platforms such as Kindle and ePub, how to specify and choose high quality cover art work, how to price your book and upload it to Amazon and other distribution channels, how to effectively market and promote your book and how to build your Author Brand and use Social Media for Promotion.
There's never been a better time to get published, so get to it with this free eBook from Gask Ridge Press.
It's fairly simple to build your own website these days, but not necessarily easy to make a success of it. That's largely due to the apparent difficulty in getting your site on page one of Google when people search for your products or services. At Gask Ridge Press we routinely build sites for clients that appear right at the top of Google on day one, just like these damn rubber ducks. Search Engine Optimisation or SEO is of course the key to this success and is a subject fraught with fairy stories, mostly perpetuated by geeks who don't want you to know how easy it is. Now, with this in depth guide to DIY SEO, you needn't be a geek to take on this role yourself. It's OK if you're a geek though, we like geeks too.
If you’ve built your own website using WordPress it’s likely that you will occasionally come up against an annoying step that seems to have you beat and that holds you back from getting your site to look or behave the way you want it to.
We’ve just launched a new service to help DIY website builders like you.
It’s cheap, fast, personalised and friendly. Support, as usual, is unlimited and free.
See the details and/or ask a question here.
In the manufacturing world, Rapid Prototyping is all the rage.
Rapid Prototyping allows manufacturers to get a minimum viable product in the hands of users very soon after the initial idea for the product arises. If you are typically an early adopter of new technology you will have experienced this concept first hand on more then one occasion. Maybe your new phone bends easily or doesn’t hold a charge for long enough. Maybe you’ve had a new and improved one as a replacement without even asking.
Getting your idea in the hands of users is much more valuable to you than continually polishing your idea ahead of launch, only to find that someone else has stolen a march on you and has launched a very similar product or service. And it’s no coincidence that this seems to happen more often these days. The reason? Well, that’s all to do with speed of entry to the marketplace. The competitor that appears out of nowhere with a seemingly similar and seemingly better product than you has in many cases used its early adopting customers as an unofficial test bed.
You can test your idea to death at home by giving it to your husband, wife, cat or goldfish to try out, but by and large they will always spare your feelings and can never be considered truly objective or wide ranging enough to be valuable to your product development cycle. No, getting it in the hands of as many users as possible, as early as possible is the only way to be sure that you are moving in the right direction. The more users you have early on, the quicker you will perfect it or reach the point where you know it’s a dud and can make the decision to dump it and move on to the next idea.
This is why I fully encourage small business owners to just get something on the web using WordPress, even if it’s DIY. This is also why I make a point of offering web development help to DIY website builders so that they can build on cheaply from their original web presence to deliver a web experience more in keeping with their growing popularity. Business is not usually how you imagine it at the outset. OK so you’ve only got a basic, home made WordPress site, but remember that on day one, relatively few people (or none at all) are going to see it, so just get it up there and start improving on it as you get feedback from users.
Even if it has to be rebuilt from scratch at some point later (it usually won’t need to be), at least it got your idea out there and helped you to test the market and launch your idea in earnest, where the alternative might have been to procrastinate and fiddle about with your site until the optimal moment had gone and the potential you had lost to inertia.
If you have an idea, get a site up today and start promoting it. get out and talk to people about it, write blog posts and share it all over the social spaces your target audience frequents. The sooner you get your idea in the hands of an objective customer, the sooner you can perfect it, at least until the next level of perfection comes along:-)
Have a look at our Starter Sites, which probably have close to everything you need to get started for just £99/year.
My favourite email marketing service provider Mailchimp has a brilliant new 1 hour class on Skillshare to help you get up and running with your first email marketing campaign and/or email list building project; better still…it’s free!
In this great new class you will work on your own assignment to create your first email marketing campaign. You’ll learn about the basics of email marketing, setting campaign goals, what content to include, what types of email to send and how often you should send, all supported by case studies of real email marketing campaigns.
In addition to this you will also learn how to build a subscriber list, segment your subscribers to give them a more personal experience and how to write, design, send, test and analyse your campaigns.
It’s free and it’s on Skillshare here.