Driving social media traffic to your website is a constant headache for website owners. Trying to think up and execute clever campaigns can drain a lot of your time and energy. It's easy to over think it though and here John explains his observations on social media marketing, where what you say isn't always as important as how you say it!
That opinion is based mainly on the consumer side of Facebook where the now giant corporation that is Facebook, dictates how its users interact with it; for example the forced changeover to time-line view.
However, I try to put all of that to one side when I am dealing with the great FB for business and especially when I am helping clients to grow their business exposure to the world. Facebook cannot be ignored in that sense, there are just too many users for that.
FB Fan Pages are very useful tools for building traffic to your website or blog and also to your Facebook profile pages.
Fan pages outstrip profile pages due to ability to have “Fans” and for your content to be constantly updated to your followers’ feeds by whenever you post something new.
The best way to build traffic through a Fan page is by encouraging your Fans to interact with your fan page. Here are my 5 top tips for doing that:
- Ask questions. Just ask the people who like you on your fan page a question. You might start with closed questions that just require a yes or a no, to get the ball rolling and to build confidence in your readers. Obviously these questions will be related to your business, art or philosophy and not just “did you see the state of Ian Beale on EastEnders last night?” As you build the interaction and confidence of your likers, you can move on to more open ended questions and actually have your likers grow the useful content value of your page to some extent.
- Point out updates. Just pointing out what you’ve added to your readers can increase interaction, boost responses to your questions and allow your new readers or fans to get up to speed with your content more quickly.
- Set up a landing page. Just as you might do on your website or blog, set one up to encourage people to “like” your page in exchange for a free download, discount, benefit or gift. This can help to build your opt in email list and allow you to gain permission to keep in touch my means other than Facebook.
- Use Facebook Advertising. I’m not usually one for recommending advertising but this is a solid way to attract otherwise passive traffic into your Fan pages. You should ideally send them to a landing page so that you hook the opt in email as well. (Building the number of likes you get will ensure that you appear on more and more news-feeds of the fans who sign up and subsequently this will turn into even more traffic.
- Content is Still King. I shouldn’t really have to say this but it stands to reason that you need to be providing useful and compelling content to your fans, to hopefully keep them coming back, spreading the word and coming on through to your website or blog to get more in depth info from you.
Today is 4 donkeys Famous Freebie Friday of course and if you liked this post, you better make sure you are on the list by 15.00 UK time today.
Today’s Famous Freebie Friday pack will include an in-depth eBook on Facebook Marketing packed with tips and strategies just like those above…plus another few little surprises…make sure you get on the list here.
As always…if you need help with anything social media, blog, WordPress or on-line related just give me a bell on 07939 149103 or drop me line
Moazzam Brohi provided today’s photo, thank you Moazzam!
If you do, do you get upset when pina colada and getting caught in the rain doesn’t like you back?
Do you spend your most precious moments with pina colada and getting caught in the rain or are you just tweeting and fb-ing about pina colada and getting caught in the rain?
Well that intro got rid of all the sane people, so its just you and me; so let me tell you about a funny experience I had this week with facebook.
First off, if you look for me there… its blank (true representation some would say), quite frankly I don’t like it very much. When I say “like” I mean “like” in the true sense of the word (to enjoy, be pleased by).
However, I do have a business page up there for 4donkeys, because I don’t dislike it that much that I can’t see the business benefits of being in front of a potential 800,000,000 people and I certainly don’t have any problem in creating and managing such pages for my clients. I just don’t want to share my entire existence with 800,000,000 people on a personal level, imagine the expense for birthdays and such!
So if I “Like” a page or person on facebook I am somewhat naively actually liking them, again in the Oxford English way…are you following me?
This is where it gets strange, because there is also a specific facebook definition of the word “like” and its different from what you might think. Here it is straight from the horses mouth:
“When you click Like on a Facebook Page, in an advertisement, or on content off of Facebook, you are making a connection. A story about your like will appear on your Wall (timeline) and may also appear in your news feed. You may be displayed on the Page you connected to, in advertisements about that Page, or in social plugins next to the content you like.
Facebook Pages you like may post updates to your news feed or send you messages. Your connection to the page may also be shared with apps on the Facebook Platform”
So to like something on facebook is much more about you than it is about the item you “liked”, its a way of associating yourself or business with another person or business and possibly spreading the word about your stuff to their contacts and vice-versa.
Its the vice versa bit that has rocked me a bit this week.
After joining a group on linked in, I added a link to the 4donkeys facebook page to a comment stream.
After that I was inundated with messages saying that so and so would like my page if I liked their’s first!
Bizarre behaviour I thought; why would I just like something in order for that something to like me back?
There was even a comment on the linked in group from someone who had been getting abuse from “likers” because they hadn’t liked them back quickly enough!
The main reason for this post today is to point out the abject futility of this kind of social media abuse and to point you to an amazing FREE resource I am sending to my email subscribers tomorrow in the Famous Friday Freebie email.
Its way too easy to get sidetracked by social media. Look at this tragic story.
If you are using social media for business (really) and not just wasting your life on it, you need to have a strategy.
Tomorrow’s Famous Friday Freebie is my brand spanking new: Social Media Power eBook. Here’s a slice of the introduction to give you a flavour of what it will do for you:
for a social media site to serve its purpose, one must know how to use it properly. Take note that social media is a double-edged sword. If wielded correctly, it can propel your business upwards. If used wrongly, the effect can be the opposite.
And that is why we offer you this eBook. In this eBook, you will find 200 unique and useful tips that will help you make use of social media in the most effective way possible. With this eBook, you will be able to use Facebook, Twitter, and Youtube as effectively as successful businesses do.
The eBook is now available to buy, but if you are on my email list by 2.00pm UK time tomorrow (14.00 BST Friday 3rd August 2012), it will be arriving in your in-box for FREE.
You can also look forward to receiving amazing Freebies like this every Friday from then on.
Sign up here, or at the box on the right hand side of the page. You’ll also receive my BIG FREE web success pack for signing up!